SEO Keywords That Make You Money!
Welcome back beautiful and amazing seo people
My name is Don Siller from Rank Wave SEO
In today's video I will tell what are the different types of keywords and how to use then to
dramatically boost the effectiveness of your SEo on any atricle,blog or video.
Lets get right into it.
What is a keyword.
So a keyword or a search term
search phrase there's a bunch of
different ways to say it is
a term that people type in.
When they're looking to find something.
you can see here san francisco
wedding photographer
that's a keyword or a search term.
Now there's different types of keywords
there's broad keywords
and there's long tail keywords.
Broad keywords
are things like cars flowers books
budgeting dentist.
General searches of long tail
keywords
are something more like use ford fiesta or
how to budget on a low income.
The more general you get with keywords
usually the more commercial you get.
Meaning
the more more money you will actually
end up making.
The more long the longer tail
keywords that you target are generally
more informational.
Why you should do something, comparing
yoast seo versus rank math seo these are
two different plugins that would be kind
of a long tail
articlesmost people are trying to
compete for.
The highly commercial highly valuable
keywords like these ones the broad ones
the problem with these though is because
so many people are competing for the
general keywords.
It's harder to rank for
them especially if you don't have any
authority.
Meaning that you don't have links you
don't have any relevancy nobody knows
who you are.
So when you start out you want to try to
put together a list of the things that
you should rank for that's longer tail.
If you have
a more authoritative website that's been
around for a while and it has a lot of
authority a lot of traffic a lot of
links
then you can try to focus on more
general keywords.
A keyword again is
something that you can discover
with certain tools like
google keyword planner and
you can identify what
searches these keywords actually have.
When you type in seo you can see a bunch
of different types of keywords
seo company seo services google seo.
You can see their average monthly searches
so we'll get more into how to actually
find keywords but
you should understand the basic
principle of an of a keyword there's
different types of keywords.
As well there's
localized keywords so things with city
modifiers like seo santa barbara
los angelesand so on. There's
navigational keywords like your
blog name
would be something that you'd be trying
to find
through navigation.
There are service based keywords like
seo audit service and
there are product based keywords like
seo template.
You generally want to focus if
you're brand new on
info based keywords like how to use an
seo template
those are very specific.
If you go
for navigational tech keywords like
seo checklist
unless you're trying to rank for
brand name.
If you're trying to rank for
your own brand name it would
probably not really be worth it because the
only people are going to find that
search result
those keywords typing those keywords are
people who already know who you are.
IF you want to reach new people and the
way i would do that is usually by
doing articles that are targeting
keywords that are
longer tail less general.
As i bring
in more authority
i can start targeting higher more
difficult
keywords
That's it for this video if you wnat to learn how to use seo to may more especially local SEO
click the link in the description and check one of the best in the business.
Until next time stay awesome
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