If you are a Local business owner you will be pleased to know that Google have recently changed their algorithms in your favor, making it easier for local businesses to get onto the first page of Google, in your local area resulting in more customers, more sales, and more profit for your local business.
Recently Google changed their algorithms in the way that search results are presented to the
searcher, and they are directing people to local results, even if a town or city is not requested
Google knows where the searcher is by their I.P. address of the computer that they are searching on.
This even works when searches are made on a mobile device, using a system similar to sat nav.
These results show up with a map showing where the business is located and lists the services
that the local company provides, this only works though if you claim your position with Google places.
How does this affect a national company? Well if you have a national company that has showrooms or shops in various locations then it could have a very positive effect on your business, as these could be regarded as local businesses, so you could have a local listing for each one of them.
You could also back up your network of local businesses by providing them with their own mini websites; they would all have to have different content on them though, to avoid duplicate content, as this is something that Google does not like.
It does not matter really if you are a national company or a small local business, can you imagine how powerful this could be? More to the point though, can you imagine what could happen to your company if you don't act quickly upon this information?
The fact is that there are only so many places on the first page of Google, but a lot of local businesses are not yet aware of this, and they tend to be a bit slow on acting upon this type of information, as they don't know how to go about it.
The sad fact is that many website designers know little or nothing about search engine optimization, and this really is an important part of this process.
There is however several Internet marketers that are now offering this type of service, you will want to make sure that they know how to do this properly, and that they have a good knowledge of search engine optimization to get the best results.
There is a free website audit service that you can use to check any website to see if it is optimised properly, and I would suggest that you use it to see if the company that you are planning to use know how to set up their own website properly.
This service is http://www.aboutus.org
If you already own a website you may also want to check it using the above link.
I do hope that you can see the value of this information, and that you now understand the importance of it, and how Google places can help your local business get on the first page of Google as well as the other main search engines.
If you have enjoyed reading this article and feel that this information could be of use to others, please feel free to share it with them.
Here's to your success,
"Wolfie" Wolfgang Bloomfield
No comments:
Post a Comment